The Concept
What is
SAD Cycling?
We are the SAD. Which sounds worse than it is.
Stefano, Aurelio, Domenico — three Italian Londoners who one day decided that the best way to spend a May bank holiday was to get on bikes and suffer for charity. Every year since.
This is not a race. Nobody is winning. The only real competition is who complains the most — and that race, we are all equally qualified for. It is more about roadside cafe stops that take far longer than planned, headwinds that were definitely not in the forecast, and coastal roads that make every kilometre worth it.
Every year, in May, we ride. And every year, we raise money for a charity that matters. This year we are riding Marseille to Genoa — several hundred kilometres down the French and Italian Riviera — to support Great Ormond Street Hospital.
Because suffering is more bearable when it means something.

Why We Ride
Great Ormond Street
Hospital
We've been supporting Great Ormond Street Hospital for a couple of years now. This year we're doing it again.
GOSH does genuinely important work — world-class care for children with the most complex conditions. Every kilometre we suffer is a kilometre ridden in their name.
Your donation, however small, makes a real difference. And it makes our legs hurt slightly less, psychologically.
GPS Live · May 2026
Track us live
Watch our progress in real time. Judge our pace accordingly.
The Journey · May 2026
The Route
Marseille to Genoa. 4 days. 437 km. Around 4,377 m of climbing. Nobody asked if this was sensible.
Longest day. Big climb through the Estérel. Early start essential.
Shortest day. Enjoy the Riviera, arrive early, explore Nice.
Into Italy via Monaco, Menton, San Remo.
Final push along the Ligurian coast. Celebratory dinner in Genoa.
The Team
The 2026 Team





Where We've Been
Past Rides

Four hundred kilometres through the English and French countryside, following the Avenue Verte. The roads were quiet. The legs were not. Paris, as always, was worth every kilometre.
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Nearly 500 kilometres through four countries — the UK, France, Belgium, and the Netherlands. It rained every single day. Nobody stopped. Amsterdam welcomed us the only way it knows how.
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